Posts Taged social-media-strategy

How to Link Your Blog, Newsletter, and Social Media

Marketing is all about integration. Without integration, messages can’t get the most bang for their buck. Integration centers around ideas traveling across multiple channels and platforms to promote a brand’s products and services. Blogs and newsletters are content cousins that can be easily integrated and then shared on any social media platform.  

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Social Media Consistency Is Key

Social Media is a Marathon, Prepare for your Campaign. Running daily, training for races, and preparing for a marathon reminds me of implementing a Social Media strategy.

Just like when you begin training for a 5k, you can’t lace up your shoes and expect to win a race. You have to start slow until you can build your stamina. This is the way to begin your social platform as well.   From successfully launching and managing a variety of successful social media campaigns for my clients, I have learned that you must start daily, adding and creating highly focused content into the social channels that your customers participate in.

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