Why is social engagement important to businesses? “Engagement is the level of involvement, interaction, intimacy and influence an individual has with a brand over time” (Forrester). It is the “social” in social media.
Social Media is a Marathon, Prepare for your Campaign. Running daily, training for races, and preparing for a marathon reminds me of implementing a Social Media strategy.
Just like when you begin training for a 5k, you can’t lace up your shoes and expect to win a race. You have to start slow until you can build your stamina. This is the way to begin your social platform as well. From successfully launching and managing a variety of successful social media campaigns for my clients, I have learned that you must start daily, adding and creating highly focused content into the social channels that your customers participate in.