Posts Taged social-media-policies

From Idea to Execution: Creating an Effective Social Media Policy

In today’s world, where a brand’s social media usage shapes its corporate image, creating a policy for users of any company’s social media account is of the utmost importance. Not only can a good social media policy prevent slip-ups that hurt the business’s image, but it will also help maintain brand image and retain and engage customers in a productive manner.

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Tips for Building an Iron-Clad Social Media Policy

Social Media is accessible everywhere. It is no longer a second sister to mainstream media. Your employees will post to their social channels with or without your guidelines. So my suggestion is to draw them up now, and share them with your employees before it’s too late.

It is important for organizations and companies to keep track of what their members and employees are tweeting and posting about especially on issues that pertain to the workplace. Will you be hampering their rights to freely post?  Should you just ban them from accessing their social media sites?

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