NAP and SEO Defined:
NAP stands for Name, Address, Phone Number and is data that is associated with Geo-location and Search. Maintaining consistent NAP data across the web is critical for businesses wishing to rank well in the local organic search results.
SEO stands for Search Engine Optimization and it is the process of improving your organization’s ranking in organic or natural search results on search engines. Search engines like Google take multiple data considerations into account when determining which companies to show for geo-targeted searches.