Digital Marketing

Ten Tips For Building an Exceptional Email List

A qualified list of customers and prospects is one of the most valuable assets any business can have. Here are a few tips to help build that list.

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Supporting Your Social Media Investment

Who says that physical and digital advertising have to exist in separate spheres? While the use of social media for advertising has certainly increased, traditional methods of advertising shouldn’t be thrown away just yet. Integrating online marketing efforts into traditional methods of advertising will help drive traffic to brands’ websites and social media platforms, in addition to encouraging current and potential clients to participate more actively in their campaigns.  

Here are a few tips for how businesses can support their digital marketing investment with traditional marketing strategies:

  • Include the company’s web address, social media accounts, and even popular hashtags on flyers, business cards, and promotional items. Allowing clients to have a business’s social media usernames and web address on hand will encourage them to visit its pages when they have questions or want to learn more.

 

  • Make social engagement fun. Host giveaways and share coupons that are open to anyone who has liked the brand’s social media accounts or written a review. Promote these events with physical handouts or via email to encourage customers who may not already know that they exist.

 

  • Use offline business space to promote social media accounts, and vice versa. If the business has an office, consider leaving an email sign-up sheet in a visible location. Once clients are on the brand’s email list, they will have easy access to its social accounts and website in the emails’ footers.

 

  • Incorporate an online call-to-action into a physical ad. Since traditional advertising tends to be consumed passively, it’s important to ensure that the audience will actively participate afterwards. Try unveiling a new product using a traditional ad where viewers can learn more by visiting the website, or release a commercial that redirects the audience to the brand’s social media pages to enter a giveaway.

 

  • Most importantly, remember that any information and analytics gathered using online metrics don’t just apply to the internet! Using this data with traditional marketing strategies will help with targeting the perfect customer, both online and off.

 


Socially Bold is a digital marketing firm located in Jacksonville, Florida providing marketing services to small to mid-sized local businesses.  Specializing in social media and content marketing, Socially Bold focuses on aligning with clients, the ‘Socially Bold Community’, to deliver innovative ideas and translate those into refreshing results.  For more information about Socially Bold, visit sociallybold.com.  Join the #SociallyBold conversation on Twitter @sociallyboldjax, Facebook @sociallybold, Instagram @sociallybold, Pinterest @sociallybold or Google+ @sociallybold.

Five Tips for Harnessing LinkedIn’s Marketing Potential

When it comes to recruiting young, driven job candidates with college diplomas, there is no better social media platform than LinkedIn. More recently however, the world’s most popular professional social network has reached out to businesses in an attempt to make its platform more social media friendly. Today, LinkedIn possesses great untapped networking potential for both companies and and their clients. Below are just a few tips for how businesses looking to grow their social media following can harness LinkedIn’s marketing capabilities to reach their desired targeted audience as effectively as possible.

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Why Having a Digital Presence Is Now More Important Than Ever

With more than 80% of consumers doing their research online and on their mobile devices, digital presence is more important than ever before. If a business can’t easily be found using a quick mobile search, the customer will go elsewhere. An ideal marketing strategy allows customers to not only do business with a brand with ease, but to find them quickly as well.

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Instagram’s New Clothes

Video from Instagram’s Blog: “A New Look for Instagram.”

Many years ago, Hans Christian Anderson wrote the story of “The Emperor’s New Clothes.”  In the story, supposed ‘weavers’ promise an emperor a new suit of clothes that is invisible to those who are unfit for their positions, stupid, or incompetent. In reality, the ‘weavers’ had simply mimed creating the suit and dressing the emperor, truly “dressing” him in nothing at all.

As the Emperor paraded through town the townspeople did not see any clothes, but they were afraid if they didn’t comment that they would seem unfit.  Everyone talked about all the new colors and fine fabrics in his suit, but there wasn’t anything there.  

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