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Be Where Your Customers Are

In today’s world, having a social media presence is mandatory for any business looking to grow and maintain its customer satisfaction. Not only should a business strive to be a social media superstar, but it should constantly monitor its reputation and engage with customers to maintain a positive image.

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How to Target a Niche Market on Facebook

“A niche market is a subset of the market in which a specific product is focused. The market niche is defined as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.” (Source:Wikipedia)

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Why Do We Need Digital Marketing?

Digital marketing plays a valuable role in shaping consumer behavior in today’s world, but how does it positively impact businesses? And more importantly, why? Here are a few reasons why every business should prioritize digital marketing over traditional methods of advertising.

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#Hashtags That Score

Hashtags are the language of social media and a great way to sort and manage posts. Incorporating hashtags into a business’s marketing strategy can help unite and connect followers, in addition to promoting certain products or services. Here are a few tips for using and sharing hashtags in social media.

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Your Local Customer Is Next Door

Did you know that one in every five people own a smartphone? That’s over one billion people who could be viewing social media content right now! How can your brand reach these potential customers when they’re only one touch of a screen away?

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