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How to Target a Niche Market on Facebook

“A niche market is a subset of the market in which a specific product is focused. The market niche is defined as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.” (Source:Wikipedia)

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Why Do We Need Digital Marketing?

Digital marketing plays a valuable role in shaping consumer behavior in today’s world, but how does it positively impact businesses? And more importantly, why? Here are a few reasons why every business should prioritize digital marketing over traditional methods of advertising.

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Digital Marketing: Where Rubber Meets the Road

It’s fine and good to hear that digital marketing is the the way to spend marketing dollars, but just how effective is it? Where’s the proof that it’s working?

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Getting Started with WordPress

Thinking about creating a website through WordPress? Good choice. There are many reasons for choosing WordPress to host a small business’s website. Among them is its beginner-friendly design, automatic mobile optimization, 24/7 support, and most importantly, the fact that it’s free! With its wide variety of features and convenient layout, it’s no wonder that WordPress is the most popular website hosting platform today. However, even with WordPress, websites require plenty of time and effort to get started.

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