Posts on May 2016

Social Media Helps Build Brands

What is a brand? According to Forbes Magazine, a “brand” is what your prospect thinks of when he or she hears your “brand name.”  It’s everything the public thinks it knows about your name brand offering—both factual (e.g. It comes in a robin’s-egg-blue box), and emotional (e.g. It’s romantic).  Your “brand name” exists objectively; people can see it.  It’s fixed.  But your “brand” exists only in someone’s mind. It is easy to confuse your “brand name” and your “brand.” To simplify the concept, think if your “brand” as a perceived impression or feeling that supports your “brand name”.

To help explain how a brand can grow your business, we’ve compiled 6 examples of companies that are doing it all right. Learn from some of the top companies using Social Media to build their brands. Take notes and try to apply examples to your own business as you read through. Who knows, you may even learn something new!

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Instagram’s New Clothes

Video from Instagram’s Blog: “A New Look for Instagram.”

Many years ago, Hans Christian Anderson wrote the story of “The Emperor’s New Clothes.”  In the story, supposed ‘weavers’ promise an emperor a new suit of clothes that is invisible to those who are unfit for their positions, stupid, or incompetent. In reality, the ‘weavers’ had simply mimed creating the suit and dressing the emperor, truly “dressing” him in nothing at all.

As the Emperor paraded through town the townspeople did not see any clothes, but they were afraid if they didn’t comment that they would seem unfit.  Everyone talked about all the new colors and fine fabrics in his suit, but there wasn’t anything there.  

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How to Get the Most Mileage Out of Your Blog

Repurposing old blog posts for Social Media lengthens their lifespan, and your content coverage. Here are a few tips on the many ways you can repurpose your old posts for social media.

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