What is a brand? According to Forbes Magazine, a “brand” is what your prospect thinks of when he or she hears your “brand name.” It’s everything the public thinks it knows about your name brand offering—both factual (e.g. It comes in a robin’s-egg-blue box), and emotional (e.g. It’s romantic). Your “brand name” exists objectively; people can see it. It’s fixed. But your “brand” exists only in someone’s mind. It is easy to confuse your “brand name” and your “brand.” To simplify the concept, think if your “brand” as a perceived impression or feeling that supports your “brand name”.
To help explain how a brand can grow your business, we’ve compiled 6 examples of companies that are doing it all right. Learn from some of the top companies using Social Media to build their brands. Take notes and try to apply examples to your own business as you read through. Who knows, you may even learn something new!