Why is social engagement important to businesses? “Engagement is the level of involvement, interaction, intimacy and influence an individual has with a brand over time” (Forrester). It is the “social” in social media.
Social Media has become the platform for businesses to relate to, target, and interact with their customers. With over two thirds of internet users in the U.S. regularly using a social network, now is a prime time to not only be utilizing Social Media but maintaining your presence and directing traffic to your social media pages.