Posts on Apr 2016

6 Tips to Get Your Target Audience to Read Your Newsletter

Newsletters are a great way to engage your customers, clients and staff. Keep people informed on new happenings within the company and new products and services you are offering. It is a great way to give customers notice of sales or potential hikes in prices before they happen. In a nutshell the newsletter is a great way to engage, reach, entertain, and inspire your customers.

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Tips for Building an Iron-Clad Social Media Policy

Social Media is accessible everywhere. It is no longer a second sister to mainstream media. Your employees will post to their social channels with or without your guidelines. So my suggestion is to draw them up now, and share them with your employees before it’s too late.

It is important for organizations and companies to keep track of what their members and employees are tweeting and posting about especially on issues that pertain to the workplace. Will you be hampering their rights to freely post?  Should you just ban them from accessing their social media sites?

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Tools for Vetting Your Blog Niche

When I started my first blog I had no idea what to write, who to write to, or who my blog niche market was. So, I picked a general topic on finding inspiration, and creative thinking and started the blog. I accumulated a few followers at first, but eventually the readership just sort of dropped off. After doing some research, I figured out my problem:  I was writing about everything, with no focus, and no target market.

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