Posts Taged advertising

Why Do We Need Digital Marketing?

Digital marketing plays a valuable role in shaping consumer behavior in today’s world, but how does it positively impact businesses? And more importantly, why? Here are a few reasons why every business should prioritize digital marketing over traditional methods of advertising.

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Digital Marketing: Where Rubber Meets the Road

It’s fine and good to hear that digital marketing is the the way to spend marketing dollars, but just how effective is it? Where’s the proof that it’s working?

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Supporting Your Social Media Investment

Who says that physical and digital advertising have to exist in separate spheres? While the use of social media for advertising has certainly increased, traditional methods of advertising shouldn’t be thrown away just yet. Integrating online marketing efforts into traditional methods of advertising will help drive traffic to brands’ websites and social media platforms, in addition to encouraging current and potential clients to participate more actively in their campaigns.  

Here are a few tips for how businesses can support their digital marketing investment with traditional marketing strategies:

  • Include the company’s web address, social media accounts, and even popular hashtags on flyers, business cards, and promotional items. Allowing clients to have a business’s social media usernames and web address on hand will encourage them to visit its pages when they have questions or want to learn more.

 

  • Make social engagement fun. Host giveaways and share coupons that are open to anyone who has liked the brand’s social media accounts or written a review. Promote these events with physical handouts or via email to encourage customers who may not already know that they exist.

 

  • Use offline business space to promote social media accounts, and vice versa. If the business has an office, consider leaving an email sign-up sheet in a visible location. Once clients are on the brand’s email list, they will have easy access to its social accounts and website in the emails’ footers.

 

  • Incorporate an online call-to-action into a physical ad. Since traditional advertising tends to be consumed passively, it’s important to ensure that the audience will actively participate afterwards. Try unveiling a new product using a traditional ad where viewers can learn more by visiting the website, or release a commercial that redirects the audience to the brand’s social media pages to enter a giveaway.

 

  • Most importantly, remember that any information and analytics gathered using online metrics don’t just apply to the internet! Using this data with traditional marketing strategies will help with targeting the perfect customer, both online and off.

 


Socially Bold is a digital marketing firm located in Jacksonville, Florida providing marketing services to small to mid-sized local businesses.  Specializing in social media and content marketing, Socially Bold focuses on aligning with clients, the ‘Socially Bold Community’, to deliver innovative ideas and translate those into refreshing results.  For more information about Socially Bold, visit sociallybold.com.  Join the #SociallyBold conversation on Twitter @sociallyboldjax, Facebook @sociallybold, Instagram @sociallybold, Pinterest @sociallybold or Google+ @sociallybold.

Five Tips for Harnessing LinkedIn’s Marketing Potential

When it comes to recruiting young, driven job candidates with college diplomas, there is no better social media platform than LinkedIn. More recently however, the world’s most popular professional social network has reached out to businesses in an attempt to make its platform more social media friendly. Today, LinkedIn possesses great untapped networking potential for both companies and and their clients. Below are just a few tips for how businesses looking to grow their social media following can harness LinkedIn’s marketing capabilities to reach their desired targeted audience as effectively as possible.

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Instagram Gets Business Savvy

Instagram

In an age where technology drives creativity, innovation, and success, businesses scramble to gain every tool and advancement under their belt. It is no new concept that social media is an invaluable tool for marketing, branding, and advertising, but has it recently stepped up its game? Recently, Instagram has not only stepped up its game, it has changed the game.

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