Posts Taged branding

Why Do We Need Digital Marketing?

Digital marketing plays a valuable role in shaping consumer behavior in today’s world, but how does it positively impact businesses? And more importantly, why? Here are a few reasons why every business should prioritize digital marketing over traditional methods of advertising.

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Your Local Customer Is Next Door

Did you know that one in every five people own a smartphone? That’s over one billion people who could be viewing social media content right now! How can your brand reach these potential customers when they’re only one touch of a screen away?

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How to Link Your Blog, Newsletter, and Social Media

Marketing is all about integration. Without integration, messages can’t get the most bang for their buck. Integration centers around ideas traveling across multiple channels and platforms to promote a brand’s products and services. Blogs and newsletters are content cousins that can be easily integrated and then shared on any social media platform.  

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Make Your Event a Social Occasion

Setting up an event without a hashtag is like setting a table with no chairs. Make the most of events by using social media and hashtags.

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Social Media Helps Build Brands

What is a brand? According to Forbes Magazine, a “brand” is what your prospect thinks of when he or she hears your “brand name.”  It’s everything the public thinks it knows about your name brand offering—both factual (e.g. It comes in a robin’s-egg-blue box), and emotional (e.g. It’s romantic).  Your “brand name” exists objectively; people can see it.  It’s fixed.  But your “brand” exists only in someone’s mind. It is easy to confuse your “brand name” and your “brand.” To simplify the concept, think if your “brand” as a perceived impression or feeling that supports your “brand name”.

To help explain how a brand can grow your business, we’ve compiled 6 examples of companies that are doing it all right. Learn from some of the top companies using Social Media to build their brands. Take notes and try to apply examples to your own business as you read through. Who knows, you may even learn something new!

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