Posts Taged digital-marketing

How to Build a Mobile-Centric Strategy

Now is the time to strike gold in mobile search. With over 75% of searches being made on mobile devices, it would be a shame to miss out on such a lucrative opportunity. Cell phones are everyone’s most personal device, and most people keep them at an arm’s reach at all times. It is only natural for consumers to use this extension of their right hand to search for local businesses, products, and services.

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Digital Marketing: Where Rubber Meets the Road

It’s fine and good to hear that digital marketing is the the way to spend marketing dollars, but just how effective is it? Where’s the proof that it’s working?

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Getting Started with WordPress

Thinking about creating a website through WordPress? Good choice. There are many reasons for choosing WordPress to host a small business’s website. Among them is its beginner-friendly design, automatic mobile optimization, 24/7 support, and most importantly, the fact that it’s free! With its wide variety of features and convenient layout, it’s no wonder that WordPress is the most popular website hosting platform today. However, even with WordPress, websites require plenty of time and effort to get started.

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From Idea to Execution: Creating an Effective Social Media Policy

In today’s world, where a brand’s social media usage shapes its corporate image, creating a policy for users of any company’s social media account is of the utmost importance. Not only can a good social media policy prevent slip-ups that hurt the business’s image, but it will also help maintain brand image and retain and engage customers in a productive manner.

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Supporting Your Social Media Investment

Who says that physical and digital advertising have to exist in separate spheres? While the use of social media for advertising has certainly increased, traditional methods of advertising shouldn’t be thrown away just yet. Integrating online marketing efforts into traditional methods of advertising will help drive traffic to brands’ websites and social media platforms, in addition to encouraging current and potential clients to participate more actively in their campaigns.  

Here are a few tips for how businesses can support their digital marketing investment with traditional marketing strategies:

  • Include the company’s web address, social media accounts, and even popular hashtags on flyers, business cards, and promotional items. Allowing clients to have a business’s social media usernames and web address on hand will encourage them to visit its pages when they have questions or want to learn more.

 

  • Make social engagement fun. Host giveaways and share coupons that are open to anyone who has liked the brand’s social media accounts or written a review. Promote these events with physical handouts or via email to encourage customers who may not already know that they exist.

 

  • Use offline business space to promote social media accounts, and vice versa. If the business has an office, consider leaving an email sign-up sheet in a visible location. Once clients are on the brand’s email list, they will have easy access to its social accounts and website in the emails’ footers.

 

  • Incorporate an online call-to-action into a physical ad. Since traditional advertising tends to be consumed passively, it’s important to ensure that the audience will actively participate afterwards. Try unveiling a new product using a traditional ad where viewers can learn more by visiting the website, or release a commercial that redirects the audience to the brand’s social media pages to enter a giveaway.

 

  • Most importantly, remember that any information and analytics gathered using online metrics don’t just apply to the internet! Using this data with traditional marketing strategies will help with targeting the perfect customer, both online and off.

 


Socially Bold is a digital marketing firm located in Jacksonville, Florida providing marketing services to small to mid-sized local businesses.  Specializing in social media and content marketing, Socially Bold focuses on aligning with clients, the ‘Socially Bold Community’, to deliver innovative ideas and translate those into refreshing results.  For more information about Socially Bold, visit sociallybold.com.  Join the #SociallyBold conversation on Twitter @sociallyboldjax, Facebook @sociallybold, Instagram @sociallybold, Pinterest @sociallybold or Google+ @sociallybold.

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