Digital Marketing Blog Jacksonville Florida

How Redesigning Your Website in WordPress Can Help Your Small Business Grow

July 7, 2016 Tags: blog, blogging, Digital Marketing, small business, website, wordpress admin

It is no new concept that a business’s website is a digital representation of its brand. And because of that, it is important that small businesses have the same opportunities as big companies to draw in customers and grow their brand.

Meet WordPress.

This free web design platform lets the business itself power the back-end of their site for all their design desires, however big or small. With WordPress it is no challenge to create and manage all of the pages, media, and products on a site. Some might think that WordPress is a big name for big companies, but Entrepreneur has put together seven reasons why it is perfect for small businesses.

Twitter’s New Way to Engage

July 6, 2016 Tags: app, Digital Presence, engage, social media, social media channels, target audience, twitter admin

A couple weeks ago, Twitter unveiled the latest edition to its long list of marketing-friendly resources, geared towards attracting and retaining the growing number of brands that want to advertise and gain awareness on social media. The new Engage app offers real-time data and insights into audience and follower behavior that will allow influential accounts to better understand their most influential and loyal followers while also sharing key account statistics. Whether a business has 10,000 followers or 100, it certainly pays to understand which are the most loyal and what type of content they will most want to see. Here’s a quick run-down of the application to get started:

Why Having a Digital Presence Is Now More Important Than Ever

June 29, 2016 Tags: Digital Marketing, Digital Marketing Strategy, Digital Presence, Digital Presence Management, Google My Business, NAP, NAP Data, reputation management, social media channels, target audience admin

With more than 80% of consumers doing their research online and on their mobile devices, digital presence is more important than ever before. If a business can’t easily be found using a quick mobile search, the customer will go elsewhere. An ideal marketing strategy allows customers to not only do business with a brand with ease, but to find them quickly as well.

Instagram Gets Business Savvy

June 22, 2016 Tags: advertising, app, Digital Marketing, Instagram, mobile, small business, social media, social media channels, social media platform admin

In an age where technology drives creativity, innovation, and success, businesses scramble to gain every tool and advancement under their belt. It is no new concept that social media is an invaluable tool for marketing, branding, and advertising, but has it recently stepped up its game? Recently, Instagram has not only stepped up its game, it has changed the game.

What’s the Deal with Microsoft’s 26 Billion Dollar Purchase?

June 15, 2016 Tags: advertising, Digital Marketing, linkedin, microsoft, social media, social media platform admin

On Monday morning, one of the largest technology companies in the world announced its biggest deal yet. For a price of $26.2 billion, Microsoft bought the professional networking website LinkedIn with the goal of creating “more connected, intelligent and productive experiences.” While Microsoft’s shares have fallen since, its acquisition of one of the world’s largest social media networks is unsurprising, given CEO Satya Nadella’s shifting focus from hardware and software toward innovation and enterprise.

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How Redesigning Your Website in WordPress Can Help Your Small Business Grow

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