In today’s fast-paced society where social channels come and go, there seems to be a newer and better way to market goods and services every day. As a result, it is becoming increasingly difficult to determine which marketing channel is most worth its cost.
Setting up an event without a hashtag is like setting a table with no chairs. Make the most of events by using social media and hashtags.
When it comes to finding attractive job candidates, every business knows the importance of turning to social media. The biggest challenge is getting started. Over 93% of businesses either use or plan to use social media in recruiting, but only 18% consider themselves experts in social hiring strategy.
In today’s world, where a brand’s social media usage shapes its corporate image, creating a policy for users of any company’s social media account is of the utmost importance. Not only can a good social media policy prevent slip-ups that hurt the business’s image, but it will also help maintain brand image and retain and engage customers in a productive manner.
In a 2014 Jobvite infographic, 93 percent of recruiters surveyed claimed to either use or plan to use social media to aid in recruitment, intending to invest 73% more on average in social recruiting to beat their competition. Over the past two years, this number has steadily climbed as businesses increasingly recognize the value that social media plays, both a tool for capturing the interest of talented candidates and for ensuring that they fit the company’s culture.
