When I started my first blog I had no idea what to write, who to write to, or who my blog niche market was. So, I picked a general topic on finding inspiration, and creative thinking and started the blog. I accumulated a few followers at first, but eventually the readership just sort of dropped off. After doing some research, I figured out my problem: I was writing about everything, with no focus, and no target market.
Promoting your blog is an important part of your blogging process. You’ve taken the time to research your topic, create an outline and write and edit your information to create a blog. Now you need to maximize the return for your investment. Don’t forget to promote your blog. Use the following tips to promote your blog and keep it out in front of the pack.
Blogging can be an excellent way to engage your business clientele. In order to attract followers and engage your audience with your blog, try these simple tips to enhance your readership.
Offer Varied Content – Video, Podcasts, Infographics, Interviews, Group interviews, White papers and Case Studies. The more varied your content the more followers you will entice. Also, varied content keeps your blog interesting, relevant, and up to date. We all receive information and learn differently so offering a combination of visual and written content will reach the largest audience.
