When it comes to finding attractive job candidates, every business knows the importance of turning to social media. The biggest challenge is getting started. Over 93% of businesses either use or plan to use social media in recruiting, but only 18% consider themselves experts in social hiring strategy.
In today’s world, where a brand’s social media usage shapes its corporate image, creating a policy for users of any company’s social media account is of the utmost importance. Not only can a good social media policy prevent slip-ups that hurt the business’s image, but it will also help maintain brand image and retain and engage customers in a productive manner.
No one wants to invest in a marketing method that doesn’t get results! Social Media ROI, or return on investment, is how businesses measure what they’re getting back from all the time, money, and resources that they put into their social media accounts. While measuring return on investment for social media may sound silly at first, in a world where social media is one of most business’s primary advertising strategies, it pays to know whether current marketing efforts are being met with success.
In a 2014 Jobvite infographic, 93 percent of recruiters surveyed claimed to either use or plan to use social media to aid in recruitment, intending to invest 73% more on average in social recruiting to beat their competition. Over the past two years, this number has steadily climbed as businesses increasingly recognize the value that social media plays, both a tool for capturing the interest of talented candidates and for ensuring that they fit the company’s culture.
When it comes to recruiting young, driven job candidates with college diplomas, there is no better social media platform than LinkedIn. More recently however, the world’s most popular professional social network has reached out to businesses in an attempt to make its platform more social media friendly. Today, LinkedIn possesses great untapped networking potential for both companies and and their clients. Below are just a few tips for how businesses looking to grow their social media following can harness LinkedIn’s marketing capabilities to reach their desired targeted audience as effectively as possible.
