In today’s world, having a social media presence is mandatory for any business looking to grow and maintain its customer satisfaction. Not only should a business strive to be a social media superstar, but it should constantly monitor its reputation and engage with customers to maintain a positive image.
“A niche market is a subset of the market in which a specific product is focused. The market niche is defined as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.” (Source:Wikipedia)
Digital marketing plays a valuable role in shaping consumer behavior in today’s world, but how does it positively impact businesses? And more importantly, why? Here are a few reasons why every business should prioritize digital marketing over traditional methods of advertising.
